MR
Marketplace leadership
Amazon 1P + 3P · UK · EU · North America
Manuel RosasSenior Digital & Ecommerce Manager
Senior Digital & Ecommerce Manager
I turn marketplace complexity into profitable growth.
Amazon 1P/3P commercial leadership across the UK, Europe and North America — connecting P&L, advertising, pricing, content, inventory and operations into one accountable growth plan.
UK · EU · North AmericaAmazon Vendor + SellerP&L · PPC · Growth
Selected scale2026
7+years in ecommerce & marketplaces
£30M+turnover exposure across career scope
1,200+ASIN portfolio experience
7x+ROAS delivered in current programme
Marketplace strategyVendor CentralSeller CentralAmazon AdvertisingCommercial ownershipInternational expansion
About
Commercial operator. Marketplace builder. Data-led decision maker.
A career built around turning ecommerce complexity into clear commercial action — from founder-led Amazon selling to international portfolio ownership and multi-market growth leadership.
The operator behind the numbers
Strategy that stays close to execution.
I work across the full commercial engine: Amazon 1P and 3P, pricing, advertising, catalogue, inventory, profitability, forecasting and international expansion. My focus is not simply driving more sales — it is building the operating discipline that makes growth repeatable and commercially sustainable.
I am at my strongest where commercial ownership, marketplace execution and data come together: diagnosing what is constraining growth, prioritising the highest-leverage decisions, and turning them into clear actions for teams.
Marketplace scopeUK · EU · US · Canada
Operating modelAmazon 1P + 3P
LanguagesEnglish · Spanish · Italian
Selected impact
Commercial outcomes, not vanity metrics.
Public examples are deliberately selective. Detailed commercial evidence and role-specific case studies sit inside the private portfolio.
300%+
Year-on-year Amazon growth
Integrated 1P/3P growth across pricing, retail readiness, advertising, promotions, inventory and market expansion.
20%+
Year-on-year portfolio growth
Complex international portfolio management combining commercial discipline with hands-on marketplace execution.
600%
Q1 relaunch growth
Repositioning and pricing work accompanied by stronger ASP and margin economics.
Interactive evidence
Explore selected commercial outcomes.
Tap or hover a bar for context. Public figures are intentionally rounded and drawn from different scopes, so they should be read as individual outcomes rather than like-for-like comparisons.
Different initiatives and timeframes; values are not directly comparable.
Career journey
Built from the operator's seat.
Each move added greater scale, wider markets and deeper commercial ownership.
Amazon Marketplace Growth Manager
JCB Toughphone
End-to-end Amazon 1P and 3P growth across the UK and European marketplaces, spanning Vendor Central, Seller Central, pricing, promotions, PPC, catalogue, inventory, compliance and commercial analytics.
Vendor CentralSeller CentralEU growthCommercial BI
Founder & Amazon / Ecommerce Consultant
Independent consulting
Focused account audits, commercial prioritisation, launch planning and 30/60/90-day Amazon growth roadmaps across the UK, US and Europe.
AuditsGrowth strategyPPCMarket entry
Brand Manager · Category Manager · Marketplace Account Manager
Redfits → Unybrands
Promoted twice while managing 1,200+ Amazon ASINs across the UK and Europe, expanding into the US and Canada and owning portfolio performance, advertising, forecasting and commercial reporting.
Portfolio leadershipP&LUS/CA expansionInternational teams
Amazon Private-label Owner
Founder-led venture
First-hand founder experience across product selection, sourcing, FBA logistics, listing conversion, keyword strategy and Amazon PPC.
Commercial toolkit
Full-funnel Amazon ownership.
The strongest contribution comes from connecting disciplines that are often managed separately.
Marketplace strategy
1P/3P operating models, market expansion, portfolio prioritisation and category strategy.
P&L and commercial
Pricing, margin, forecasting, promotions, trading terms and performance governance.
Amazon Advertising
Sponsored Products, Brands and Display; campaign architecture and efficiency control.
Digital shelf
Catalogue health, SEO, A+ Content, Stores, conversion and competitive positioning.
Operations & compliance
Inventory, fulfilment and marketplace compliance across multi-market launches.
Tools & insight
Seller Central, Vendor Central, Helium 10, SmartScout, Perpetua, analytics and bulk operations.
Next chapter
Let's build profitable growth.
Open to senior digital and ecommerce opportunities where commercial ownership, international Amazon experience and hands-on leadership can make a measurable difference.